Program Description

Social media has pro­found­ly changed the way we com­mu­ni­cate with each other. This presents both oppor­tu­ni­ties and challenges. The Social Media Cer­tifi­cate pro­vides an in-depth under­stand­ing of how to use var­i­ous social media plat­forms for com­mu­ni­ca­tion and mar­ket­ing. 

Is This Program Right For You?

Students will explore tools used to active­ly engage your stake­hold­ers through mean­ing­ful con­tent devel­op­ment, mea­sure suc­cess using ana­lyt­ics, under­stand how to use social media to pro­mote online sales, and learn best prac­tices for cre­at­ing social inter­ac­tions and respond­ing to poten­tial chal­lenges online.

Testimonials

  • The course out­lines and assign­ments are great. - Social Media Certificate student
  • I quite enjoyed the pro­gram and learned a lot. There is a real val­ue for small busi­ness own­ers to take it. - Social Media Certificate student

Learning Objectives

  • Understand current social media platforms and Internet marketing tools.
  • Identify best practices and trends in social media and Internet marketing.
  • Acquire new skills through hands-on interaction with web platforms and software.
  • Explore strategies to develop an online presence that takes into account elements like corporate image, brand, and reputation.
  • Learn effective practices in creating, managing, and developing customer relationships through social media engagement.
  • Apply the use of analytics to improve web search optimization, ROI, and website visitor-to-customer conversion rates.
  • Discuss how to create a strategic marketing plan to develop and execute social media campaigns, paying attention to web and mobile marketing, affiliate marketing, and e-commerce.

What will I receive?

Upon completion of all program requirements, you will receive a Social Media Certificate

Cost 

  • The approximate cost of this Certificate is $3,670 CAD
  • Course Fees is typically $595 CAD
  • Pay as you go - students pay on a course-by-course basis as they register. You do not need to pay the entire program fee at once.
  • An application fee of $100 is required for admis­sion into the program.
  • Cours­es are GST-exempt.
  • Consider applying for the Cana­da-Alber­ta Job Grant.
  • Some courses may require additional resources such as textbooks. This information can be found in the course section details.

Program Details

  • This program is comprised of three core courses and three electives. Each course is 21 hours in length, for a total of 126 instructional hours.
  • This program is designed for part-time study and most students choose to complete the program requirements within one to two years. 
  • A cumulative grade point average of at least 2.0 is required to obtain the certificate.
  • It is recommended that students take Social Media Foundations as their first course.
  • Students have the flexibility to schedule courses around their availability. Typically students complete 1-3 courses per semester.
  • Courses are graded with assessments. This might include quizzes, exams, discussion forums, papers, and presentations.
  • Courses are offered online synchronously and/or asynchronously. Please check the course section for details. Further details on delivery formats can be found here.
  • Course materials are shared in eClass. Some courses may require additional resources, such as textbooks. This information can be found in the course section details.

Your Instructors

  • Our instructors are not just educators; they are industry experts, adult learning specialists, and professionals deeply connected to the pulse of their respective fields. 

How to Apply

  • We are open to stu­dents with a variety of educational and professional back­grounds. Our expec­ta­tion is that you have a com­mit­ment to learn and achieve your con­tin­u­ing edu­ca­tion goals.
  • To apply, download the Application for Program Admission.
  • The admission fee is $100.
  • Individual courses are open for general studies and may be completed without being admitted into a program. 
  • Programs change occasionally, so we recommend applying for admission early. Once admitted, your requirements to complete the program are locked in. You can be confident that completed and eligible courses will continue to apply to your program.

How to Apply for your Credential

  • Students can verify their program requirements and progress by logging into the University of Alberta’s student portal, Bear Tracks, to view your Academic Advisement.
  • A cumulative grade point average of at least 2.0 is required to graduate.
  • To qualify for program completion, you must submit a request to obtain your credential.
  • For a breakdown of details and how to qualify, visit the program completion page.
  • Upon completing this credential, you are eligible to become a University of Alberta Associate Alumni.

Transferability

Explore Funding and Scholarship Opportunities

International Students

  • International Students are welcome to enroll in our courses, with the only requirement being a stable internet connection. There are no differential course fees for international students completing courses in this program.
  • Students are responsible for ensuring that they are proficient in English so that they can fully participate in classes.
  • Please note that non-credit programming does not qualify for a study permit, therefore this program cannot be used for immigration to Canada. Foreign nationals authorized to work in Canada who are prohibited from engaging in studies as a condition of their work permit are allowed to engage in distance learning courses. For more information please contact University of Alberta International Student Services.

Student Services and Policies

Further information can be found on withdrawals, refunds+ transfers, assessment and grading, Program Admission

Support Services

Contact us

techprog@ualberta.ca

Additional Details

Required fields are indicated by .