5 Courses + 3 Electives

 

21 Hours Per Course

 

Online

 

 

Program Description

Dig­i­tal tech­nol­o­gy is deeply chang­ing the way busi­ness­es and not-for-prof­its oper­ate and mar­ket them­selves. The Dig­i­tal Mar­ket­ing Cer­tifi­cate is a part-time, ful­ly online pro­gram that pro­vides key skills to learn­ers look­ing to bet­ter under­stand the field of dig­i­tal mar­ket­ing, devel­op mean­ing­ful con­tent, con­duct ana­lyt­ics to eval­u­ate cam­paigns, and learn how to make the most of organ­ic and paid tac­tics to best reach their tar­get audience.

A spe­cial cap­stone project allows par­tic­i­pants to inte­grate the the­o­ry, meth­ods, con­cepts, and tools they learned in the pre­vi­ous cours­es and apply them to a real-world dig­i­tal mar­ket­ing project.

 

Is This Program Right For You?

This program is designed for individuals who are:

  • 🗸 Busy people juggling career and personal commitments
  • 🗸 Marketers wanting to add new digital marketing skills
  • 🗸Learn­ers look­ing to get into the field of mar­ket­ing, change careers, or help their busi­ness grow

 

Questions? Contact us at techprog@ualberta.ca

 

 

What You'll Learn
  • 🗸Direct­ly from indus­try lead­ers about cur­rent approach­es and tools in digital marketing
  • 🗸Understand the landscape of digital marketing as it relates to growing a business
  • 🗸 Keep up-to-date with the most recent trends in digital marketing

 

What You'll Earn
  • 🗸 Upon completion of all program requirements, you will receive a Digital Marketing Certificate.

 

Cost +
  • Approximate cost of the full program:$3,870 CAD effective Fall 2025
  • Submit your program declaration at no extra cost
  • Flexible payment – pay course-by-course as you go
  • Courses are GST-exempt.
  • Some courses may require additional resources, such as textbooks
Program Details +
  • This program is comprised of three core courses and three electives. Each course is 21 hours, for a total of 126 instructional hours
  • It’s designed for part-time study and can generally be completed within one to two years.
  • You have the flexibility to schedule courses around your availability. Most students complete 1-3 courses per semester
  • Grading is through assessments, which might include quizzes, exams, discussion forums, papers, and presentations
  • It’s a flexible online experience, with courses offered asynchronously and/or synchronously. More info about online delivery formats can be found here
  • Course materials are shared in CE Canvas. Some courses may require additional resources, such as textbooks
Your Instructors +

Your instructors are more than educators and adult learning specialists. They’re hands-on industry experts—working professionals who are connected to the pulse of their fields.

Funding & Scholarships +

You could be eligible for funding and scholarships – explore your Funding and Scholarship Opportunities.

Courses in this program may be eligible for the Canada-Alberta Productivity Grant (CAPG), with final approval determined by CAPG administrators. Employers and applicants can review the CAPG guidelines and full details on the University of Alberta’s Continuing Education website.

Receiving Your Certificate +
  • After you successfully complete your program requirements, you’ll receive an email letting you know when your certificate is ready. If you have any questions about your credentials, please contact the program office. Once you receive your certificate, you’ll also be eligible to become a UAlberta Associate Alumni.
Transferability +
  • Some courses in this pro­gram are also trans­fer­able to the Digital Marketing Certificate program.
  • To learn about transferability from other institutions, see our Transfer Credit information
  • Students with a completed Social Media Certificate may be granted an exemption for one elective course in the Master of Arts in Communications and Technology (MACT) program. For more information please contact the MACT program office
International Students +
Student Services + Resources +

Additional Details

Application

Name
Digital Marketing Certificate Program Declaration
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