Digital Marketing for Business Certificate
3 Courses
63 Hours
Online
Program Description
This certificate is focused on the knowledge and skills needed to leverage and best use digital marketing from a business perspective. Learn the fundamentals of digital marketing, including eCommerce and Shopify, understand the impact of an online presence as you study risk and crisis management, and find out how to communicate these impacts to both external and internal stakeholders.
Getting started in this certificate program is easy – simply register for any course, and you’ll be automatically enrolled. No separate application or fees required.
Questions? Please contact our program team: techprog@ualberta.ca
Who Will Benefit?
The Digital Marketing for Business Certificate is designed for working professionals seeking a flexible learning experience that provides practical skills to apply immediately.
- 🗸 Busy people juggling career and personal commitments.
- 🗸 Marketers wanting to add new digital marketing skills.
- 🗸 Small business owners seeking to grow their business.
- 🗸 Anyone looking to start their career in digital marketing.
Whether you're building a business, managing a brand, or advancing your career, the Digital Marketing for Business Certificate gives you the tools to speak the language of digital audiences—and drive real results.
What You'll Learn
- 🗸Build a strong digital marketing strategy and map out customer journeys.
- 🗸Understand the landscape of digital marketing as it relates to growing their business.
- 🗸Learn directly from industry leaders about current approaches and tools.
What You'll Earn
- 🗸 Some certificates may also provide a pathway toward a diploma. Please refer to the program mapping chart, where available, to confirm eligibility.
- This program comprises of three courses. Each course is 21 hours, for a total of 63 instructional hours.
- It’s designed for part-time study and can generally be completed within one year.
- You have the flexibility to schedule courses around your availability. Most students complete 1-2 courses per semester.
- Grading is through assessments, which might include quizzes, exams, discussion forums, papers, and presentations.
- It’s a flexible online experience, with courses offered asynchronously. More info about online delivery formats can be found here.
- Course materials are shared in ConEd Canvas.
- Please note that continuing education classes are not eligible for student loans.
- If you're seeking financial assistance for these courses, please explore the scholarship, bursaries and funding opportunities specifically designated for continuing education students.
- Approximate cost of the program: $1,935 CAD.
- Flexible payment options: register and pay for all courses at once or pay course-by-course as you go.
- Courses are GST-exempt.
- Some courses may require additional resources, such as textbooks.
- International Students are welcome to enroll and pay the same course fees as local students.
- Proficiency in English and a stable internet connection are needed to participate and succeed in our courses.
- Please note that non-credit programming does not qualify for a study permit, therefore, this program cannot be used for immigration to Canada. For more information, please contact University of Alberta International Student Services.
Additional Details
Register for Individual Courses
Courses in the Certificate
3 Course(s)