3 Courses
21 Hours Per Course
Online
Program Description
This certificate is focused on the knowledge and skills needed to leverage and best use digital marketing from a business perspective. Learn the fundamentals of digital marketing, including eCommerce and Shopify, understand the impact of an online presence as you study risk and crisis management, and find out how to communicate these impacts to both external and internal stakeholders.
Getting started in this certificate program is easy – simply register for any course, and you’ll be automatically enrolled. No separate application or fees required.
Is This Program Right For You?
This program is designed for individuals who are:
- 🗸 Busy people juggling career and personal commitments
- 🗸 Marketers wanting to add new digital marketing skills
- 🗸 Small business owners seeking to grow their business
- 🗸 Anyone looking to start their career in digital marketing
Questions? Contact us at techprog@ualberta.ca
What You'll Learn
- 🗸 Build a strong digital marketing strategy and map out customer journeys
- 🗸 Understand the landscape of digital marketing as it relates to growing their business
- 🗸 Learn directly from industry leaders about current approaches and tools, as well as keeping up-to-date with the most recent trends in digital marketing.
What You'll Earn
- 🗸 Upon completion, receive a certificate in Digital Marketing for Business.
- Approximate cost of the program:$1,935 CAD effective Fall 2025
- Flexible payment – pay course-by-course as you go
- Courses are GST-exempt.
- Some courses may require additional resources, such as textbooks
- This program is comprised of three courses. Each course is 21 hours, for a total of 63 instructional hours.
- It’s designed for part-time study and can generally be completed within one year.
- You have the flexibility to schedule courses around your availability. Most students complete 1-3 courses per semester.
- It’s recommended that you take Digital Marketing Foundations as your first course.
- Grading is through assessments, which might include quizzes, exams, discussion forums, papers, and presentations.
- It’s a flexible online experience, with courses offered synchronously and/or asynchronously. More info about online delivery formats can be found here.
- Course materials are shared in CE Canvas.
You could be eligible for funding and scholarships – explore your Funding and Scholarship Opportunities.
- After you successfully complete your program requirements, you’ll receive an email letting you know when your certificate is ready. If you have any questions about your credentials, please contact the program office. Once you receive your certificate, you’ll also be eligible to become a UAlberta Associate Alumni.
- To learn about transferability from other institutions, see our Transfer Credit information.
- International Students are welcome to enroll and pay the same course fees as local students.
- Proficiency in English and a stable internet connection are needed to participate and succeed in our courses.
- Please note that non-credit programming does not qualify for a study permit, therefore, this program cannot be used for immigration to Canada. For more information, please contact University of Alberta International Student Services.