Program Description
This microcredential is focused on the knowledge and skills needed to leverage and best use digital marketing from a business perspective. Learn the fundamentals of digital marketing, including eCommerce and Shopify, understand the impact of an online presence as you study risk and crisis management, and find out how to communicate these impacts to both external and internal stakeholders.
Is This Program Right For You?
Consisting of three online courses, this program is designed for learners who need to better understand the landscape of digital marketing as it relates to growing their business. The microcredential will be particularly relevant to business owners, managers, entrepreneurs, not-for profits, traditional marketers wanting to upskill, and workers looking to re-skill into the rapidly growing field of digital marketing. Whether you are new to the field or have an existing background in marketing, you will benefit from learning directly from industry leaders about current approaches and tools, as well as keeping up-to-date with the most recent trends.
What will I receive?
Upon completion of all program requirements, you will receive a Digital Marketing for Business microcredential.
Cost
- The approximate cost of this program is $1,885 CAD.
- Course Fees are $595 CAD.
- Pay as you go - students pay on a course-by-course basis as they register. You do not need to pay the entire program fee at once.
- An application fee of $100 CAD is required for admission into the program.
- Courses are GST-exempt.
- Some courses may require additional resources such as textbooks. This information can be found in the course section details.
Program Details
- This program is comprised of three courses. Each course is 21 hours in length, for a total of 63 instructional hours.
- This program is designed for part-time study and can be completed in as little as four months
- Courses have no prerequisites and can be taken in any order.
- Students have the flexibility to schedule courses around their availability. Typically students complete 1-3 courses per semester.
- Courses are graded with assessments. This might include quizzes, exams, discussion forums, papers, and presentations.
- Courses are offered online synchronously and/or asynchronously. Please check the course section for details. Further details on delivery formats can be found here.
- Course materials are shared in eClass. Some courses may require additional resources, such as textbooks. This information can be found in the course section details.
Your Instructors
- Our instructors are not just educators; they are industry experts, adult learning specialists, and professionals deeply connected to the pulse of their respective fields.
How to Apply
- We are open to students with a variety of educational and professional backgrounds. Our expectation is that you have a commitment to learn and achieve your continuing education goals.
- To apply, download the Application for Program Admission.
- The admission fee is $100 CAD.
- Individual courses are open for general studies and may be completed without being admitted into a program.
- Programs change occasionally, so we recommend applying for admission early. Once admitted, your requirements to complete the program are locked in. You can be confident that completed and eligible courses will continue to apply to your program.
How to Apply for your Credential
- Students can verify their progress by logging into the University of Alberta’s student portal, Bear Tracks, to view your Academic Advisement.
- A cumulative grade point average of at least 2.0 is required to graduate.
- To qualify for program completion, you must submit a request to obtain your credential.
- For a breakdown of details and how to qualify, visit the program completion page.
- Upon completing this credential, you are eligible to become a University of Alberta Associate Alumni.
Transferability
- These courses can be applied toward the Digital Marketing Certificate and the Social Media Certificate for those interested in pursuing further professional development.
- To learn about transferability from other institutions, see our Transfer Credit information.
Explore Funding and Scholarship Opportunities
International Students
- International Students are welcome to enroll in our courses, with the only requirement being a stable internet connection. There are no differential course fees for international students completing courses in this program.
- Students are responsible for ensuring that they are proficient in English so that they can fully participate in classes.
- Please note that non-credit programming does not qualify for a study permit, therefore this program cannot be used for immigration to Canada. Foreign nationals authorized to work in Canada who are prohibited from engaging in studies as a condition of their work permit are allowed to engage in distance learning courses. For more information please contact University of Alberta International Student Services.
Further information can be found on withdrawals, refunds+ transfers, assessment + grading, and program admission.
Support Services
- Student Service Centre - for payment and registration inquiries
- Program Office - for course/program inquiries
- eClass support
- IT assistance
- Learning remotely
Contact us