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Course Description

In this course, you will explore the management of marketing, with emphasis on marketing research, analysis, planning and control. Case studies will provide an opportunity to apply marketing principles in an examination of Canadian business problems.

Who Should Take This Course?

Aimed at beginning to mid-career individuals interested in acquiring new workplace skills, this course will also benefit prospective or aspiring managers ready to take the next step in their careers.

Notes

Fully online course, accessible through eClass, the University of Alberta’s eLearning management tool. Learn through lectures and lively discussions, as you broaden your network and apply the course content to the context of your own work or organization and explore its implications for your professional practice. This is a graded course; assessment activities may include exams, projects, presentations, journals, or research papers. Refer to the course syllabus for details on activities and assignments. A textbook is required for this course; further information will be provided in the course syllabus. Additional learning materials are provided through eClass at no additional cost.

Recommendations

Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.

Applies Towards the Following Programs

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