EXSM 3925 - Generative User Experience Research
1027227
Language of Delivery
English
Delivery Options
Online - Asynchronous
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Course Description
Understanding your user is key to building a successful experience. Learn how human-centred design can generate user insights using quantitative and qualitative methods such as surveys, interviews and in-context observations. This course will also teach students how to summarize their research using Experience Mapping, Journey Mapping, Personas and Service Design Blueprint. This course will also touch upon legal and ethical concerns.Learner Outcomes
After completing this course, students should be able to: Understand the value of generative research Perform Rapid prototyping Evaluate design through Card sorting How might we questions Root cause analysis (5 Whys) Workshop facilitation Voros cones Futures Wheels Customer journey maps Mixed methods research Communicating research insightsRecommendations
Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.Applies Towards the Following Programs
- User Experience/User Interface Design Certificate : Elective Courses
- User Experience/User Interface Research Methods Microcredential : Courses in the Series
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