EXSM 3916 - Organic Digital Marketing Tactics
1027209
Language of Delivery
English
Delivery Options
Online - Asynchronous
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Course Description
Learn how to leverage current organic digital marketing tactics and best practices to begin building an audience and capturing sales for your organization without spending money on media. This course will introduce you to the principles of search engine optimization (SEO), local citation management, reputation management, social media outreach, and email marketing, and will help you understand which tactics to choose and when.Who Should Take This Course?
Aimed at business owners, managers, entrepreneurs, those working in not-for-profits, traditional marketers wanting to upskill, and workers looking to reskill into the rapidly growing field of digital marketing.Learner Outcomes
By the end of this course, you should be able to: Demonstrate familiarity with the suite of free tools that are available to businesses from organizations like Google. Understand the benefits and challenges of organic tactics and when their use is appropriate. Know how to structure your website to best optimize it for strong search results. Realize the importance of reputation management and be familiar with best practices for building your brand reputation. Understand the basics of social media best practices and engagement.Notes
Engage in interactive group discussions, projects, analytical activities, and presentations. Build relationships and network through forums, discussions, and group projects. Gain valuable hands-on experience and develop skills in SEO analysis, keyword research, reputation management planning, copywriting, visualization, and more. Fully online asynchronous course accessible through eClass, the University of Alberta’s eLearning management tool. All required learning materials are provided through eClass at no additional cost. Students will be required to sign up for Google Analytics and Google Search Console.Recommendations
Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.Applies Towards the Following Programs
- Digital Marketing Certificate : Core Courses
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