EXSM 3919 - Content Marketing for Digital Media
1027215
Language of Delivery
English
Delivery Options
Online - Asynchronous
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Course Description
Explore the principles of content development, planning, and management in the digital space. Understand the importance of strong copywriting, photography, videography, and design, and learn to develop strong omni-channel content while utilizing free tools that are available to you. Learn how to adopt best practices to plan a global content strategy, including objectives, metrics, and guidelines in developing and evaluating your communications to create content that is effective and relevant to different markets.Who Should Take This Course?
Aimed at emerging or aspiring creators, business owners, managers, entrepreneurs, those working in not-for-profits, traditional marketers wanting to upskill, and workers looking to reskill into the rapidly growing field of digital marketing.Learner Outcomes
By the end of this course, you should be able to: Understand the connections between different digital marketing channels and their content requirements. Use readily available tools to quickly and successfully develop content. Practice catering your content to different audiences while ensuring aligned outcomes. Test and measure your content.Notes
Gain the fundamental skills and knowledge necessary to start a career in content marketing and content creation. Understand how to hone in on your target audience and tailor your content to match their specific interests and needs. Learn how to measure the success of your content marketing strategy by setting goals, tracking specific metrics, and determining your return on investment (ROI). Gain hands-on experience as you work on assignments based on real-world work environments utilizing best practices in today's industry. Fully online asynchronous course accessible through eClass, the University of Alberta’s eLearning management tool. To take this course, you’ll need a computer with a camera and a microphone, as well as reliable internet access; Google Chrome is the recommended browser. Optional suggested resources include accounts on major social media platforms and access to a Content Management System such as WordPress, Shopify, Squarespace, or Medium.Recommendations
Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.Applies Towards the Following Programs
- Digital Marketing Certificate : Elective Courses
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