EXSM 3998 - Risk Management and Crisis Response
1027301
Language of Delivery
English
Delivery Options
Online - Asynchronous
Loading...
Course Description
Learn how to identify, prepare for, and manage the risks inherent to a professional presence on social media, as well as to recognize the impacts of emerging problems elsewhere online. Explore best practices for policy, procedures, and guidelines for social media within an organization. Draw on learnings from traditional media and public relations concepts to prepare for and respond to emerging issues. Aimed at those working in small to medium enterprises, the not-for-profit sector, and/or board-run organizations, this course will also be of benefit to large enterprise and government sector.Who Should Take This Course?
Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.Learner Outcomes
By the end of this course, you should be able to: Understand and articulate the social media-related risks to an organization. Analyse an organization’s preparedness for the issues it might face. Explain how an issue or crisis may emerge, how to manage it, and how to recover from it. Develop online issues management and crisis communications and messages. Develop organizational policies, procedures, and guidelines for social and digital media use.Notes
Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool. Create your own Social Media Risk Register and Social Media Response Matrix. This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments. Students are encouraged to build relationships and network with their classmates through forums and discussions. While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success. You will be expected to have existing social media accounts or to create them prior to the course start date.Recommendations
Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.Applies Towards the Following Programs
- Digital Marketing Certificate : Elective Courses
- Digital Marketing for Business Series : Courses in the Series
- Social Media Certificate : Elective Courses - Option A, Part 2, Elective Courses - Option B
Loading...
Enroll Now - Select a section to enroll in
Required fields are indicated by .