EXSM 5511 - Integrated Social Media Marketing Strategy
1027305
Language of Delivery
English
Delivery Options
Online - Asynchronous
Loading...
Course Description
Build an effective online presence through a strong marketing strategy that reflects your organizational culture. Learn about best practices for social media and marketing across various platforms, building and strengthening organizational reputation and brand online, strategic planning and development, how to build a social media following, and steps for executing an integrated strategic social media marketing plan.Who Should Take This Course?
Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.Learner Outcomes
By the end of this course, you should be able to: Articulate how social media can be used for strategic communication, brand & reputation, and marketing. Identify your social media persona. Develop an awareness of the different approaches required for each platform. Understand the difference between organic, earned, and paid marketing. Acquire knowledge and skills to integrate social media technologies into your marketing plan. Apply key concepts and methods related to marketing by using a social media platform for strategic marketing purposes. Develop an integrated social media marketing plan.Notes
Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool. Learn all the steps and develop your own integrated social media marketing plan. This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments. Students are encouraged to build relationships and network with their classmates through forums and discussions. While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success. You will be expected to have existing social media accounts or to create them prior to the course start date.Recommendations
Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.Applies Towards the Following Programs
- Digital Marketing Certificate : Elective Courses
- Social Media Certificate : Core Courses
Loading...
Enroll Now - Select a section to enroll in
Required fields are indicated by .