EXSCMA 5697 - SMT Marketing
1027189
Language of Delivery
English
Delivery Options
Online - Synchronous
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Course Description
Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed is the marketing mix: the "4 Ps" of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.
Learning Objectives
By the end of this course, students should be able to:
- 🗸 Understand the role and importance of marketing in a business organization.
- 🗸 Identify opportunities and challenges for an organization in the business environment.
- 🗸 Identify potential markets for a business’s offering.
- 🗸 Understand how the marketing mix is applied to target market segments.
- 🗸 Create and present an abbreviated marketing plan.
Recommendations
Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.
Applies Towards the Following Programs
- Supply Management Training Diploma : Business Management Knowledge Seminars
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