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Course Description

Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed is the marketing mix: the "4 Ps" of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.

Learner Outcomes

By the end of this course you should be able to:

  • Understand the role and importance of marketing in a business organization.
  • Identify opportunities and challenges for an organization in the business environment.
  • Identify potential markets for a business’s offering.
  • Understand how the marketing mix is applied to target market segments.
  • Create and present an abbreviated marketing plan.

Recommendations

Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.

Applies Towards the Following Programs

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Enroll Now - Select a section to enroll in
Section Title
SMT Marketing
Language of Delivery
English
Type
Online - Synchronous
Days
Sa, Su
Time
8:30AM to 4:30PM
Dates
Sep 21, 2024 to Sep 22, 2024
Schedule and Location
Contact Hours
16.0
Delivery Options
Online - Synchronous  
Course Fee(s)
Tuition non-credit $745.00
Section Title
SMT Marketing
Language of Delivery
English
Type
Online - Synchronous
Days
Sa, Su
Time
8:30AM to 4:30PM
Dates
Mar 15, 2025 to Mar 16, 2025
Schedule and Location
Contact Hours
16.0
Delivery Options
Online - Synchronous  
Course Fee(s)
Tuition non-credit $745.00
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