EXSM 3922 - Visual Design for UI

Course Description

Visual design is a field that has emerged by blending the principles of both user interface design and graphic design. Learn how to use key design principles such as imagery, colour, typography, and form to enhance usability and improve user experience. You will learn to analyze and construct graphic/visual design using conceptual and technical approaches appropriate to client and target audience. Apply this knowledge to a hands-on project that integrates UI and the principles of graphic design.

Learning Objectives

By the end of this course, students should be able to:

🗸 Define design principles, terminology, and concepts.
🗸 Develop an understanding of imagery to elicit user mood, as well as explore the relationships between legibility, typography, and page layout.
🗸 Demonstrate and apply knowledge of the design process and key principles of design.
🗸 Apply an understanding of the importance that composition plays in visual communication.
🗸 Apply a knowledge of colour theory to branding and UI.
🗸 Apply methods for giving constructive feedback in design-related projects.
🗸 Design logos and branding systems.