EXSM 3923 - User Research Fundamentals

Course Description

Understanding your user is key to building a successful experience. Learn how human-centred design can guide quantitative and qualitative methods, and generate 'the right' research questions and methods for your client. This course will include practical experience in brainstorming, planning and conducting user-centred research, as well as creating user personas and affinity diagrams. It will also touch upon legal and ethical concerns.

Learning Objectives

By the end of this course, students should be able to:

🗸 Learn to develop, conduct, analyze, and report findings from a user research study.
🗸 Learn best practices for developing a research plan.
🗸 Synthesize, create, and plan surveys, interviews, and questionnaires, both online and in-person, using a variety of communication mediums.
🗸 Create user personas, contextual inquiry, and affinity diagrams.
🗸 Understand the advantages and disadvantages of different user research methods.
🗸 Analyze research data, report results, and make recommendations.
🗸 Learn different testing techniques to validate the design process.

Notes

🗸 EXSM 3923 User Research Fundamentals is 21 hours.

Prerequisites

Recommendations

Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.

Applies Towards the Following Programs

User Experience/User Interface Design Certificate : Core Courses
User Experience/User Interface Research Methods Microcredential : Courses in the Series