EXSM 3995 - Intellectual Property and Copyright

Explore the etiquette, ethics, and various legal and policy issues that affect how we sue social media. Discuss topics like copyright, privacy, intellectual property, fair dealing, creative commons, and the public domain. Learn how these issues play out differently nationally and internationally, as well as the implications of those differences for social media use.

This course may be eligible for the Canada-Alberta Productivity Grant (CAPG), with final approval determined by CAPG administrators. Employers and applicants can review the CAPG guidelines and full details on the University of Alberta’s Continuing Education website.

Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.

By the end of this course, students should be able to:

• 🗸 Develop a working knowledge of ethical and legal issues in the context of social media communication.
• 🗸 Understand the term user-generated content and how it applies to both managing and using content online.
• 🗸 Examine and critically think about current rules (legal or societal) and common assumptions of copyright.
• 🗸 Understand the basics of privacy protection as they relate to social media.
• 🗸 Analyze where and how to acquire, use, and repurpose multimedia content in ways that follow etiquette, ethical, and legal standards.

• 🗸Fully online asynchronous course, accessible through CE Canvas, the University of Alberta’s eLearning management tool.
• 🗸While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
• 🗸Students are encouraged to build relationships and network with their classmates through forums and discussions.
• 🗸You will be expected to have existing social media accounts or to create them prior to the course start date.
• 🗸This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
• 🗸Students are encouraged to build relationships and network with their classmates through forums and discussions.