EXSM 5510 - Social Media Foundations
Course Description
Explore key concepts used by professionals to help grow your business or personal brand through online marketing and social media. Increase your knowledge of social media tools, website development and maintenance, web analytics, search engine utilization, basic content creation, and copyright. These transferable skills and strategies offer you the foundation needed to start engaging audiences across popular social media platforms.
Who Should Take This Course?
Aimed at those who want to better reach and communicate with their target audiences while understanding and building social media skills, including small business owners and those working in government, small to large enterprises, not-for-profits, and board-run organizations.
Learning Objectives
By the end of this course, students should be able to:
- 🗸 Identify the characteristics of and relationship between traditional and social media marketing.
- 🗸 Investigate appropriate tools for your purpose, audience, and content requirements.
- 🗸 Understand, navigate, and interact on current social media platforms, websites, and blogs.
- 🗸 Make use of available technologies to monitor, position, and measure other social media tools.
Notes
- 🗸Fully online asynchronous course, accessible through eClass, the University of Alberta’s eLearning management tool.
- 🗸Create your own Social Media Risk Register and Social Media Response Matrix.
- 🗸This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- 🗸Students are encouraged to build relationships and network with their classmates through forums and discussions.
- 🗸This course has the equivalent of three hours of online instruction per week (including voice over PowerPoints, readings, and resource links), plus weekly assignments.
- 🗸While there are no prerequisites for this course, a general working knowledge of Social Media platforms is recommended for student success.
- 🗸You will be expected to have existing social media accounts or to create them prior to the course start date.
Recommendations
Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.
Applies Towards the Following Programs
- Certified Administrative Professional : Elective - Technology
- Social Media Certificate : Core Courses