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Course Description

Integrate the theory, methods, concepts, and tools you have learned from the previous core courses as you apply them to a real-world digital marketing project. Research, plan, execute, present, and review a digital marketing plan that will confront a business problem and outline a digital solution for it. Mirroring industry practice, you will work as part of a team and operate within an agile project management framework. Prerequisite EXSM 3915, 3916, 3917 and 5512

Learner Outcomes

After completing this course, students should be able to: Adequately scope a project based on client needs. Plan and develop a cohesive digital marketing strategy. Understand what is required in a project-based client relationship. Present a strategy to a client or stakeholder group.

Notes

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Prerequisites

Prerequisite EXSM 3915, 3916, 3917 and 5512

Recommendations

Applicants intending to complete a program are encouraged to apply as soon as possible to lock in their course requirements.

Applies Towards the Following Programs

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Enroll Now - Select a section to enroll in
Section Title
Digital Marketing Capstone Project
Language of Delivery
English
Section Schedule
Mar 03, 2025 to Apr 22, 2025
Type
Online - Asynchronous
Dates
Mar 03, 2025 to Apr 22, 2025
Type
Online - Synchronous
Days
W
Time
6:00PM to 7:30PM
Dates
Mar 05, 2025 to Apr 16, 2025
Schedule and Location
View Details
Contact Hours
10.5
Delivery Options
Online - Bichronous  
Course Fee(s)
Tuition non-credit $595.00
Drop Request Deadline
Mar 03, 2025
Transfer Request Deadline
Feb 27, 2025
Withdrawal Request Deadline
Mar 03, 2025 to Apr 22, 2025
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