Digital Marketing Certificate

Certificate

Language of Delivery English

Program Description

Digital technology is deeply changing the way businesses and not-for-profits operate and market themselves. The Digital Marketing Certificate is a part-time, fully online program that provides key skills to learners looking to better understand the field of digital marketing, develop meaningful content, conduct analytics to evaluate campaigns, and learn how to make the most of organic and paid tactics to best reach their target audience.

A special capstone project allows participants to integrate the theory, methods, concepts, and tools they learned in the previous courses and apply them to a real-world digital marketing project.

Is This Program Right For You?

This program is aimed at learners looking to get into the field of marketing, stay relevant in a current position, change careers, or help their own business grow. Whether you are new to the field or have an existing background in marketing, you will benefit from learning directly from industry leaders about current approaches and tools, as well as keeping up-to-date with the most recent trends.

Testimonials

Taking the Digital Marketing program has been one of the best decisions that I’ve ever made in my life and that I’m feeling very optimistic about my future because of it. The program has been incredible and the instructors are all excellent - Digital Marketing Certificate student
The Faculty of Extension has created a life-long learner in me; I’m so grateful for that. - Digital Marketing Certificate student

What will I receive?

Upon completion of all program requirements, you will receive a Digital Marketing Certificate.

Cost

The approximate cost of this Certificate is $4,860 CAD.
Course Fees are $595 CAD.
Pay as you go - students pay on a course-by-course basis as they register. You do not need to pay the entire program fee at once.
An application fee of $100 CAD is required for admission into the program.
Courses are GST-exempt.
Consider applying for the Canada-Alberta Job Grant.
Some courses may require additional resources such as textbooks. This information can be found in the course section details.

Program Details

This program is comprised of five core courses and three electives. Each course is 21 hours in length, for a total of 168 instructional hours.
This program is designed for part-time study and can generally be completed within one to two years.
With the exception of the Digital Marketing Capstone Project, courses have no prerequisites and can be taken in any order. It is recommended that you take Digital Marketing Foundations in the first semester.
Students have the flexibility to schedule courses around their availability. Typically students complete 1-3 courses per semester.
Courses are graded with assessments. This might include quizzes, exams, discussion forums, papers, and presentations.
Courses are offered online synchronously and/or asynchronously. Please check the course section for details. Further details on delivery formats can be found here.
Course materials are shared in eClass. Some courses may require additional resources, such as textbooks. This information can be found in the course section details.

Your Instructors

Our instructors are not just educators; they are industry experts, adult learning specialists, and professionals deeply connected to the pulse of their respective fields.

How to Apply

We are open to students with a variety of educational and professional backgrounds. Our expectation is that you have a commitment to learn and achieve your continuing education goals.
To apply, download the Application for Program Admission .
The admission fee is $100 CAD.
Individual courses are open for general studies and may be completed without being admitted into a program.
Programs change occasionally, so we recommend applying for admission early. Once admitted, your requirements to complete the program are locked in. You can be confident that completed and eligible courses will continue to apply to your program.

How to Apply for your Credential

Students can verify their program requirements and progress by logging into the University of Alberta’s student portal, Bear Tracks, to view your Academic Advisement.
A cumulative grade point average of at least 2.0 is required to graduate.
To qualify for program completion, you must submit a request to obtain your credential.
For a breakdown of details and how to qualify, visit the program completion page.
Upon completing this credential, you are eligible to become a University of Alberta Associate Alumni.

Transferability

Select courses in this program are also part of our Social Media Certificate. Learners are able to get credit for requirements that cross both programs. Courses can be taken for the two programs simultaneously, making it possible to complete both certificates quickly.
To learn about transferability from other institutions, see our Transfer Credit information.

Explore Funding and Scholarship Opportunities

International Students

International Students are welcome to enroll in our courses, with the only requirement being a stable internet connection. There are no differential course fees for international students completing courses in this program.
Students are responsible for ensuring that they are proficient in English so that they can fully participate in classes.
Please note that non-credit programming does not qualify for a study permit, therefore this program cannot be used for immigration to Canada. Foreign nationals authorized to work in Canada who are prohibited from engaging in studies as a condition of their work permit are allowed to engage in distance learning courses. For more information please contact University of Alberta International Student Services.