6 Courses
21 Hours Per Course
Online
Certificate in as little as 1 Year
Program Description
Social media has been a game changer. It’s completely changed the way we communicate with each other, which creates both opportunities and challenges. After earning your Social Media Certificate, you’ll be ready to overcome any challenge, finding new opportunities for your company or the brands that trust you with their social media marketing.
Is This Program Right For You?
This program is designed for individuals who are:
- 🗸 Busy people juggling career and personal commitments
- 🗸 Marketers wanting to solidify social media in their skillset
- 🗸 Writers and communications professionals responsible for creating social content
- 🗸 Small business owners seeking to improve their social media presence
- 🗸 Anyone looking to start their career in social media marketing
Questions? Contact us at techprog@ualberta.ca
What You'll Learn
- 🗸Understand modern social media platforms, Internet marketing tools and trends
- 🗸Explore strategies to develop an online presence that improves corporate image, brand, and reputation
- 🗸 Learn how to effectively create and manage customer relationships through social media engagement
- 🗸 Apply analytics to improve web search optimization, ROI, and website visitor-to-customer conversion rates
- 🗸 Create a strategic marketing plan for social media campaigns, incorporating web and mobile marketing, affiliate marketing, and e-commerce
What You'll Earn
- 🗸 You’ll earn a Social Media Certificate after completing all the program requirements. Or take individual courses to add new skills and advance your career.
- Approximate cost of the full program:$3,870 CAD effective Fall 2025
- Submit your program declaration at no extra cost
- Flexible payment – pay course-by-course as you go
- Courses are GST-exempt.
- Some courses may require additional resources, such as textbooks
- This program is comprised of three core courses and three electives. Each course is 21 hours, for a total of 126 instructional hours
- It’s designed for part-time study and can generally be completed within one to two years.
- You have the flexibility to schedule courses around your availability. Most students complete 1-3 courses per semester
- It’s recommended that you take Social Media Foundations as your first course
- Grading is through assessments, which might include quizzes, exams, discussion forums, papers, and presentations
- It’s a flexible online experience, with courses offered asynchronously and/or synchronously. More info about online delivery formats can be found here
- Course materials are shared in CE Canvas. Some courses may require additional resources, such as textbooks
Your instructors are more than educators and adult learning specialists. They’re hands-on industry experts—working professionals who are connected to the pulse of their fields.
You could be eligible for funding and scholarships – explore your Funding and Scholarship Opportunities.
- After you successfully complete your program requirements, you’ll receive an email letting you know when your certificate is ready. If you have any questions about your credentials, please contact the program office. Once you receive your certificate, you’ll also be eligible to become a UAlberta Associate Alumni.
- Some courses in this program are also transferable to the Digital Marketing Certificate program.
- To learn about transferability from other institutions, see our Transfer Credit information
- International Students are welcome to enroll and pay the same course fees as local students.
- Proficiency in English and a stable internet connection are needed to participate and succeed in our courses.
- Please note that non-credit programming does not qualify for a study permit, therefore, this program cannot be used for immigration to Canada. For more information, please contact University of Alberta International Student Services.