3 Courses

 

63 Hours

 

Online

 

Program Description

Organizations must balance paid and organic marketing strategies to maximize reach, engagement, and conversions.

According to Robert Half’s 2025 In-Demand Marketing and Creative Roles and Hiring Trends, marketing and creative teams are prioritizing hiring in key areas such as marketing automation, SEO, and paid search marketing, further highlighting the importance of digital fluency in today’s job market.

This certificate program provides a comprehensive exploration of digital marketing fundamentals, equipping participants with the skills to design, execute, and analyze campaigns across multiple channels. Learners will explore both paid and organic tactics, gaining hands-on experience with tools and techniques for search engine optimization, paid search advertising, social media marketing, content strategy, and audience targeting.

By the end of the program, learners will be able to create high-performing campaigns, track key performance indicators, and refine marketing strategies for long-term growth. Designed for marketers, business owners, entrepreneurs, and professionals seeking to elevate their digital expertise, this program provides a comprehensive foundation in digital marketing.

 

Schedule at a Glance Program Map

 

Questions? Please contact our program team: techprog@ualberta.ca

 

Who Will Benefit?

The Digital Marketing Essentials Certificate is ideal for professionals and aspiring marketers who want to build strong digital marketing capabilities that align with current industry demands.

  • 🗸 Marketing and communications professionals looking to sharpen their digital strategy, strengthen their content and campaign skills, and stay competitive in a fast-changing landscape.
  • 🗸 Entrepreneurs and small business owners aiming to grow their digital presence, attract more customers online, and increase revenue through effective marketing strategies.
  • 🗸 Aspiring digital marketers and career switchers who are ready to launch a career in digital marketing by gaining foundational knowledge and hands-on experience across key digital channels.
  • 🗸 Freelancers and creatives seeking to promote their work, build a personal brand, or manage digital campaigns for clients with greater strategy and confidence.
  • 🗸 Marketing coordinators and entry-level professionals looking to broaden their skills and take on more strategic responsibilities in paid search, SEO, and audience engagement.
  • 🗸 Corporate professionals in non-marketing roles wanting to better understand digital marketing principles to support cross-functional projects or career advancement.

 

What You'll Learn
  • 🗸Learn to integrate paid and organic digital marketing tactics into a cohesive, data-driven strategy that aligns with business objectives.
  • 🗸Gain expertise in paid digital advertising, including social media ads, search engine marketing, display advertising, and audience targeting to drive conversions.
  • 🗸Understand and apply search engine optimization (SEO), content marketing, social media engagement, and email marketing to build long-term audience relationships.
  • 🗸Use analytics tools to track campaign performance, optimize budget allocation, and refine marketing tactics based on data insights.
  • 🗸Explore digital privacy, audience segmentation, reputation management, and the evolving landscape of online marketing to maintain ethical and effective strategies.

 

What You'll Earn
Course Digital Badges
Digital Certificate
  • 🗸 Some certificates may also provide a pathway toward a diploma. Please refer to the program map to confirm eligibility.

 

Program Details +
  • This program is comprised of three courses. Each course is 21 hours, for a total of 63 instructional hours.
  • It’s a flexible online experience, with courses offered asynchronously. More info about online delivery formats can be found here.
  • It’s designed for part-time study and can generally be completed within one year.
  • You have the flexibility to schedule courses around your availability. Most students complete 1-2 courses per semester.
  • Grading is through assessments, which might include quizzes, exams, discussion forums, papers, and presentations.
  • Course materials are shared in ConEd Canvas, the University of Alberta’s Learning Management System.
Funding & Scholarships +
  • Please note that continuing education classes are not eligible for student loans.
  • If you're seeking financial assistance for these courses, please explore the scholarship, bursaries and funding opportunities specifically designated for continuing education students.
Cost +
  • Approximate cost of the full program: $1,935 CAD.
  • Flexible payment options: register and pay for all courses at once or pay course-by-course as you go.
  • Cours­es are GST-exempt.
Stacking Credentials and Transferability +
  • This program may be eligible to stack toward a diploma program. For more information, please contact techprog@ualberta.ca.
  • To learn about transferability from other institutions, see our Transfer Credit information.
International Students +
  • International Students are welcome to enroll and pay the same course fees as local students.
  • Proficiency in English and a stable internet connection are needed to participate and succeed in our courses.
  • Please note that non-credit programming does not qualify for a study permit, therefore, this program cannot be used for immigration to Canada. For more information, please contact University of Alberta International Student Services.
Student Services + Resources +

Additional Details

Application

Name
Digital Marketing Essentials Certificate Declaration
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