Digital Marketing Diploma
3 Certificates
189 Hours
Online
Diploma Description
The Digital Marketing Diploma is designed for marketing professionals who want to formalize and elevate their digital expertise in a rapidly evolving industry. As organizations continue to prioritize digital channels, professionals are expected to move beyond execution and demonstrate strategic, data-driven decision-making. According to the American Marketing Association (2025), research based on over 1,200 marketers and hundreds of job postings shows that rapid changes driven by AI, shifting consumer expectations, and evolving channels are redefining the skills required to succeed in marketing today. At the same time, a global survey of more than 3,500 marketers found that over 56% report gaps in key digital areas such as performance marketing, social media, and e-commerce, reinforcing the need for structured, formal upskilling (Marketing Week, 2025).
As digital transformation accelerates and demand for skilled talent continues to outpace supply, professionals who can connect data, technology, and business strategy are increasingly valued. By completing this program, you will position yourself as a competitive, future-ready marketer capable of driving measurable results in a complex digital landscape.
The program is offered fully online, giving you the flexibility to complete certificates in any order. Enrollment is simple and affordable.
Questions? Please contact our program team: techprog@ualberta.ca
Who Will Benefit?
This program is designed for a wide range of learners and professionals who want to build or strengthen their expertise in digital marketing.
- 🗸 Marketing Professionals who are already working in marketing roles and want formal training to strengthen their digital strategy, analytics, and campaign execution skills.
- 🗸 Communications Professionals looking to deepen their knowledge of digital channels such as social media, search, email, and content marketing to drive stronger results.
- 🗸 Business and Administrative Professionals who support marketing functions and want to better understand digital tools, platforms, and performance metrics.
- 🗸 Entrepreneurs and Small Business Owners who want to build and manage their own digital presence, attract customers online, and make data-informed marketing decisions.
- 🗸 Career Changers seeking a flexible and practical pathway into the fast-growing digital marketing field with in-demand, job-ready skills.
What You'll Learn
- 🗸Learn directly from industry leaders and gain practical insight into current digital marketing approaches, tools, and platforms used across industries today.
- 🗸Develop a clear understanding of the digital marketing landscape, including how channels, strategies, and data work together to support business growth and customer engagement.
- 🗸Stay current with emerging trends and innovations in digital marketing, including evolving technologies, platform updates, and shifts in consumer behaviour, so you can adapt with confidence in a fast-changing environment.
What You'll Earn
- Earn a digital badge for each course, a digital certificate for completing a program, and stack certificates to work toward a diploma.
- It’s designed for part-time study and can generally be completed within one to two years.
- You have the flexibility to schedule courses around your availability. Most students complete 1–3 courses per semester.
- Courses are graded through assessments, which may include quizzes, class participation, exams, discussion forums, papers, and presentations.
- It’s a flexible online experience, with courses offered asynchronously and/or bichronously. More info about online delivery formats can be found here.
- Course materials are shared in ConEd Canvas. Some courses may require additional resources, such as textbooks.
- Please note that continuing education classes are not eligible for student loans.
- If you're seeking financial assistance for these courses, please explore the scholarship, bursaries and funding opportunities specifically designated for continuing education students.
- Approximate cost of the full program: $5,805 CAD
- Flexible payment options: register and pay for all courses at once or pay course-by-course as you go.
- Courses are GST-exempt.
- Some courses may require additional resources, such as textbooks.
- To earn this diploma, students must complete all required certificates in the program pathway. Please visit the program map for more information.
- Transfer credit will be reviewed only after program enrollment and submission of a transfer credit request. To learn more about transferability from other institutions, see our Transfer Credit information.
- International Students are welcome to enroll and pay the same course fees as local students.
- Proficiency in English and a stable internet connection are needed to participate and succeed in our courses.
- Please note that non-credit programming does not qualify for a study permit, therefore, this program cannot be used for immigration to Canada. For more information, please contact University of Alberta International Student Services.
Additional Details
Application
Register for Individual Courses
Digital Marketing Essentials Certificate
3 Course(s)
Digital Marketing Strategy Certificate
3 Course(s)
Digital Marketing for Business Certificate
3 Course(s)