EXKSR 6401 - Marketing for Recreation and Tourism Enterprises
19394175
Language of Delivery
English
Delivery Options
Online - Self Paced Asynchronous
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Course Description
This course explores marketing strategies tailored to the recreation and tourism sectors, with a focus on consumer behavior, branding, service quality, and experience design. Students will learn to develop effective marketing plans, use data-driven decision-making, and apply segmentation, pricing, and promotional strategies. Emphasis is placed on strategic positioning, digital engagement, and building customer loyalty in competitive leisure markets.
Who Should Take This Course?
The learners for these courses fall into the following categories:
- 🗸Ideal for professionals and aspiring leaders in recreation, sport, and tourism.
- 🗸Suited for those involved in marketing, customer engagement, or business development.
- 🗸Valuable for marketing coordinators, tourism operators, recreation managers, event planners, and digital engagement specialists.
- 🗸Helps learners strengthen strategic marketing skills and adapt to the evolving digital landscape in leisure and tourism.
- 🗸No prior marketing experience required.
Learning Objectives
By the end the course, students will be able to:
- 🗸 Understand core marketing principles.
- 🗸 Analyze consumer behavior and experience design.
- 🗸 Develop strategic and operational marketing plans.
- 🗸 Apply relationship and service marketing strategies.
- 🗸 Evaluate the evolution and digital transformation of marketing.
- 🗸 Design engaging and experiential leisure marketing campaigns.
- 🗸 Assess the impact of leisure experiences.
Notes
- 🗸This course is delivered in a fully asynchronous format. 100% of course content is delivered online, accessible through CE Canvas, the University of Alberta’s eLearning management tool.
- 🗸Students can self-enroll at any time. Learners have 90 days to complete the course from the date of registration.
- 🗸This course includes interactive modules, case studies, and assessments designed to be completed at your own pace.
- 🗸This course is a total of 12 hours.
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