Digital Marketing Strategy Certificate
3 Courses
63 Hours
Online
Program Description
Stand out in a crowded digital landscape by mastering the art of accessible, engaging, and high-impact content.
The Digital Marketing Strategy Certificate provides a comprehensive foundation in content marketing, digital storytelling, and accessibility, equipping learners with the skills to craft compelling narratives, optimize media for diverse audiences, and apply proven strategies across various platforms.
Content marketing is more than just a trend – it’s a business imperative. Nearly 74% of marketers say it drives demand, 52% report increased customer loyalty, and 49% attribute it to revenue growth (HubSpot, 2025). This program is designed to help you tap into that potential by combining creativity with data-driven strategy.
Through hands-on learning, you'll explore how to tell powerful digital stories using multimedia, social media, and current marketing tactics. The program also places a strong emphasis on accessibility, empowering you to create content that is inclusive, usable, and effective for individuals of all abilities.
Whether you're a marketer, content creator, entrepreneur, or professional looking to expand your digital skillset, this certificate provides practical, in-demand skills you can apply immediately. You'll gain experience in content planning, audience targeting, and performance measurement - using readily available tools to build strategies that connect and convert.
Questions? Please contact our program team: techprog@ualberta.ca
Who Will Benefit?
The Digital Marketing Strategy Certificate is tailored for professionals looking for a flexible learning experience that delivers practical skills to apply immediately.
- 🗸 Marketing and communications professionals seeking to enhance their content strategy, elevate storytelling skills, refine digital marketing approaches, and stay ahead in a rapidly evolving industry.
- 🗸 Entrepreneurs and small business owners looking to expand their digital footprint, engage with customers online, and drive business growth through digital channels.
- 🗸 Aspiring social media professionals preparing to enter the digital marketing field or transition into content creation roles.
- 🗸 Freelancers and creatives aiming to showcase their work, build a strong personal brand, and effectively manage digital media campaigns for clients.
What You'll Learn
- 🗸Learn to create, plan, and manage compelling content that aligns with business objectives across various digital platforms.
- 🗸Understand accessibility best practices and ensure digital content is inclusive for users of all abilities.
- 🗸Apply storytelling techniques to create impactful, media-rich narratives that resonate with audiences.
- 🗸Utilize free and professional tools for content development, including copywriting, photography, videography, and social media publishing.
- 🗸Measure content effectiveness, experiment with different content formats, and refine strategies based on audience engagement and analytics.
What You'll Earn
- 🗸 Some certificates may also provide a pathway toward a diploma. Please refer to the program map to confirm eligibility.
- This program is comprised of three courses. Each course is 21 hours, for a total of 63 instructional hours.
- It’s a flexible online experience, with courses offered asynchronously. More info about online delivery formats can be found here.
- It’s recommended that you complete the Digital Marketing Foundations course before taking this program.
- It’s designed for part-time study and can generally be completed within one year.
- You have the flexibility to schedule courses around your availability. Most students complete 1-2 courses per semester.
- Grading is through assessments, which might include quizzes, exams, discussion forums, papers, and presentations.
- Course materials are shared in ConEd Canvas, the University of Alberta’s Learning Management System.
- Please note that continuing education classes are not eligible for student loans.
- If you're seeking financial assistance for these courses, please explore the scholarship, bursaries and funding opportunities specifically designated for continuing education students.
- Approximate cost of the full program: $1,935 CAD.
- Flexible payment options: register and pay for all courses at once or pay course-by-course as you go.
- Courses are GST-exempt.
- This program may be eligible to stack toward a diploma program. For more information, please contact techprog@ualberta.ca.
- To learn about transferability from other institutions, see our Transfer Credit information.
- International Students are welcome to enroll and pay the same course fees as local students.
- Proficiency in English and a stable internet connection are needed to participate and succeed in our courses.
- Please note that non-credit programming does not qualify for a study permit, therefore, this program cannot be used for immigration to Canada. For more information, please contact University of Alberta International Student Services.
Additional Details
Application
Register for Individual Courses
Required Courses
3 Course(s)